While Joanna Bloor’s senior corporate experience at companies like Pandora, Open Table and
Ticket Master sharpened her skills in management, revenue generation, tech, and e-commerce, it
was her “adventure” as a potentialist thought leader—helping clients uncover and give language
to their unique, personal “value proposition”—that afforded her the opportunity to develop an
arsenal of startup hacks that fueled her business.

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